Four Steps to Accelerate International Business Growth

U.S. exports continue to grow, but many American companies lack the international business know-how to capitalize on this potential source of increased sales and profits. Proliferating trade agreements and a weakened U.S. dollar have resulted in one of the most favorable export markets in decades. Foreign importers of U.S. goods report an increasing demand for U.S. products–from popcorn to pet food. The U.S. has enjoyed 11 straight quarters of increasing exports–yet with 95 percent of the world’s population residing outside of U.S. borders and an increasingly promising international sales outlook, experts are questioning why only 5 percent of U.S. companies are currently exporting. But how do we initiate and sustain growth in unfamiliar markets?

1. DEFINE STRATEGIC NEEDS

Tapping into new markets provides the opportunity for increased revenue and profits. However, this initiative needs to be consistent with the company’s overall strategy. Inconsistent, sporadic, or unfocused deployment of resources directed toward international growth can result in an underperforming initiative that soaks up limited resources with little return. Barriers to entry (duties, regulatory, and trademark restrictions) need to be identified and addressed. A SWOT analysis detailing the company’s strengths, weaknesses, opportunities, and threats will identify and help maximize the company’s strengths, minimize its weaknesses, and give focus to the international opportunity.

An international growth plan consistent with the corporate strategy will enhance the odds of success. Tactical aspects of international development such as sales, distribution, and marketing need to be addressed. International growth factors can be sufficiently different from the U.S. models that a lack of familiarity can dramatically reduce the chances of success. Above all, there must be clear direction, full management support, and dedicated resources.

2. SECURE APPROPRIATE ASSISTANCE

Small or medium firms initiating or expanding into international business will find the U.S. Government’s Department of Commerce (DOC) an enthusiastic partner in helping American companies succeed globally. This organization coordinates resources from across 19 Federal agencies to help American businesses plan their international strategies in an increasingly globalized environment. In an unfamiliar foreign market with confusing regulations, uncertainty, and risk, the DOC can help U.S. businesses navigate the overseas sales process and avoid hazards such as payment defaults and misappropriation of trademark and intellectual property.
The DOC’s commercial service provides a surprisingly actionable array of quality services including in-country market research, trade events and missions, trade leads, and introductions to prospective business partners. The Export-Import Bank and the Small Business Administration unite to help in the financing of U.S. goods and services exports to the international market, enabling companies to turn international leads into solid sales.

Firms specializing in international business development can help jump-start foreign expansion. These firms are groups of highly skilled, experienced professionals offering practical, cost-effective assistance to companies committed to maximizing revenue and profit potential through accelerated international growth. The range of services offered varies by firm, but overall they help companies conceptualize, implement, and manage large or small international business development projects. These services can range from determining the overseas market potential for a product to managing a firm’s export sales to identifying and qualifying foreign strategic alliances.
A company wanting to penetrate the international market needs to assign a fully dedicated resource to this initiative. This individual should be the linchpin connecting the organization’s resources, know-how, and culture to the international initiative. As the business develops, additional resources should be assigned to maximize the opportunity. These should be considered investments rather than costs.

3. DETERMINE MARKET ENTRY STRATEGY

A firm’s appropriate market entry strategy will largely depend on its level of international development. For a company just commencing its international development, market penetration via in-country distributor sales may be the fastest and most cost-effective way to enter a foreign market. Selling through in-country distributors is relatively low-risk and will provide valuable learning opportunities. Once the target country or region has been identified, a process that will naturally derive from the SWOT analysis, the selection process can begin. Various U.S. government agencies and trade associations can provide a wealth of data to begin narrowing the selection.

Trade publications and events are also an excellent source. Factors to consider when selecting a market may include such criteria as regulatory environment, market size and potential, cost of entry, and competitive environment. To further narrow the possibilities, an in-country visit is required. Once there, the use of trade leads, competitive evaluations, local government assistance, and potential candidate interviews will provide additional information and insights. Major considerations in selecting a distributor are: willingness to assign a dedicated resource, market leadership or track record, marketing savvy, complementary and not competitive products or services, site inspection, and financial stability.

Penetrating a new international market is often perceived as an extension of the existing domestic business. Consequently, many American companies bypass standard business guidelines requiring rigorous market analysis. Only after performing thorough due diligence can one elaborate a service or product offering and accompanying marketing programs.

A company’s preferred mode of entry–in-country distribution, joint venture, merger, or acquisition–will depend on that firm’s primary objectives from opportunistic sales to positioning for long-term market-driven growth.

Economic globalization will increasingly lead to the creation of strategic alliances. U.S. firms must make sure that potential partners share short- and long-term objectives in order to reduce the divergence of ideas and efforts. Common values and shared business/ethical standards will enhance communications, transparency, and effectiveness. The partners should have complementary strengths and weaknesses to build a stronger and more effective alliance. Principles and processes for conflict resolution and the relationship must be drafted and agreed to by all parties concerned for the partnership to run smoothly.

4. DESIGN EFFECTIVE MARKETING

All markets have commonalities. However, effective international marketing begins with the awareness that markets are also different in ways that are not immediately apparent. The key is understanding consumers and identifying their needs through culturally specific market research. Focus groups can be especially effective in identifying the international consumer’s wants and needs. The advertising agency used in developing the offering should be local or have local representation. Employees with a thorough knowledge of market characteristics and idiosyncrasies will be particularly effective in communicating the desired message and creating and enhancing the brand image. Language skills and an affinity for different cultures are critical assets when marketing internationally.

Flawless execution is key. As a firm executes the international strategy guided by a solid business plan, it is important to celebrate milestones and benchmark against industry leaders.

Although not comprehensive, these four steps will help serve as a guideline for successful international market entry and growth.

Ena Garay is an international business development leader with pa

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Buy Tulsi Herbs Online And Marvell At Its Beneficial Excellence

Basil or Ocimum Basilicum is a culinary herb that belongs to the Lamiaceae family. It is also known as the ‘royal herb’. Basil or Tulsi, as it is popularly known, forms a natural remedy for a variety of skin and hair related problems. Though, majorly unexplored, buy tulsi herbs online as tulsi for hair and skin can actually work wonders. Basil has been known worldwide for its medicinal values and forms an important ingredient of Ayurvedic sciences and herbal medicines and treatment since the ancient times to be precise. The tulsi leaf powder comes with innumerable benefits to its credit which makes it an all-in-one natural powder that works as a beauty enhancer as well as a solution to a host of hair and skin related ailments.

Tulsi powder makes for this 100% Natural Powder that provides for an effective remedy against several hair and skin issues. It makes for this multipurpose, micro-fine powder that can be used both for your hair, skin, and face due to its organic and nutritional properties. Basil is not without benefits in case of hair and skin treatments rather it forms an important part of hair and skin care and herbal treatment skin packs and hair masks. as Tulsi has an important medicinal value for our health in general. It actually works wonders in terms of our health, skin, and hair.

Wondering about the different benefits of the Tulsi leaf powder? Buy tulsi herbs online as it can add to the health of the hairs and skin while catering to an array of additional benefits in terms of hair and skin care:

Hair Care:

•Functions As A Natural Remedy For Scalp Infections:Tulsi is known for its anti-bacterial and anti-inflammatory properties, this is the main reason why as a natural remedy basil is prescribed majorly for the treatment of scalp related infections and allergies. It, therefore, helps protect the scalp from germs and keeps it free from the accumulation of dirt. In addition, it is highly recommended to people suffering from the flakiness of the scalp. The dryness, the itchiness is reduced with the help of Basil. Helps nourish dry scalp by moisturizing it.

•Provides For The Required Nutrition And Nourishment: Tulsi supplies the natural ingredients for the proper nourishment of the hair which helps in circulating the necessary nutrients to the hair follicles that prevents hair breakage and reduces brittleness to a great measure. This combats hair loss in an effective manner. Tulsi leaves work wonders for the hair, as it is extremely helpful in tackling the problem of hair loss. Can be effectively put to use for undernourished hair as well and helps vitalize the hairs in an effective manner.

•Treats Dandruff Naturally: Tulsi is the natural remedy for the treatment of dandruff in an effective manner. A few drops of basil oil needs to be mixed with coconut oil and with the proper application on the scalp is to be left overnight. The next day when washed with a mild shampoo, it reduces dandruff, frees the scalp from itching and irritations which gets you instant relief from the same.

•Cure For Dry Scalp: Basil oil for the hair helps in reducing dryness of the scalp and is an effective natural product that frees the scalp from impurities and dead cell accumulations.

•Combats Pre-Mature Greying: It is an herb that has anti-aging properties which helps prevent premature greying of the hair.

Skin Care:

•Combats Skin Damage: The tulsi leaf powder helps fight cell damage in an absolutely herbal manner. In this case, the damage refers to that the skin incurs on an everyday basis which includes free radicals like pollution, other damaging substances and Ultraviolet rays of the sun and this gets prevented with the use of this amazing natural powder.

•Functions As The Best Pimple Cure: With its medicinal properties and owing to its anti-inflammatory qualities, the tulsi powder functions as the natural cure for pimples, acne and other breakouts. In the endeavor, this completely natural leaf powder helps prevent skin inflammations to be precise.

•Delays Skin Ageing: The tulsi leaf powder also helps to delay the process of skin aging by doing away with the first signs of aging like fine lines, spots, and wrinkles.

•Helps Reduce Pigmentations: This excellent powder help to reduce pigmentations and dark spots, scars, blemishes and in addition shall invest the skin with a natural youth boost with that perfect dose of radiance.

Directions For Use:

Buy tulsi herbs online which can be combined in an array of different ways with other natural extracts like herbs, plant extracts, and other essential oils as per individual preferences and needs in the different hair and skin care masks.

Hair care:

Tulsi Leaf Powder Hair Mask For Combating Hair Fall:

•Take about 2 tablespoons of Tulsi leaf powder and mix it with lukewarm water till you get a smooth paste.

•Apply this hair pack on your hair and scalp in an even manner. Remember to apply it throughout the length of the hairs.

•Leave it for at least an hour.

•Rinse it off with a mild shampoo and warm water.

•For best results, opt for this hair mask twice a week to do away with hair loss in an effective way.

Tulsi Leaf Powder And Coconut Oil Massage For Stimulating Hair Growth:

•Take about 2 tablespoons of completely natural Tulsi leaf powder and mix it with coconut oil till you get a combination oil. If possible heat this oil for some time and let it cool down. Make sure to apply it when it is warm enough for the application.

•Apply this combination of hair oil on your hair and scalp with the help of a gentle massage. Remember to follow one particular direction for application as it helps stimulate hair growth faster.

•Leave it for at least an hour.

•Rinse it off with a mild shampoo and water.

•For best results, opt for this combination hair oil massage twice a week for it helps stimulate hair growth within a quick span.

Tulsi Leaf Powder And Amla Powder Hair Pack For Combating Premature Greying:

•Take about 2 tablespoons of organic Tulsi leaf powder and 2 tablespoons of Amla powder and mix it with a substantial amount of water till you get a smooth paste.

•Apply this hair pack on your hair and scalp in an even manner. Remember to apply it throughout the length of the hairs.

•Leave it for at least an hour.

•Rinse it off thoroughly with a mild shampoo and water.

•For best results, opt for this hair mask twice a week to combat the premature greying of the tresses in the most effective manner.

Skin Care:

Tulsi Leaf Powder And Egg White Anti-Ageing Face Pack:

•Take 2 tablespoons of tulsi leaf powder and mix it with an egg white till you get a creamy liquid.

•Apply it smoothly and evenly on the face and adjoining neck area.

•Let it dry for at least 20-30 minutes.

•Wash it off thoroughly with water and pat dry your skin.

•Repeat this process twice a week to do away with the first signs of aging for this add a natural youth boost to the skin in an effective way.

Tulsi Leaf Powder And Orange Peel Powder Anti-Marks Face Pack:

•Take 2 tablespoons of Tulsi leaf powder and 1 tablespoon of Orange peel powder and mix it with some water till you get a semi-thick paste.

•Apply it smoothly and evenly on the face and the neck area.

•Leave it to dry for some time at least for 30-40 minutes.

•Wash your face thoroughly with fresh water and pat dry your skin.

•Repeat this twice a week to get clearer complexion and to remove any kind of spots, marks, and blemishes in an absolutely herbal way.

Tulsi Leaf Powder And Sandalwood Powder Anti-Inflammation Skin Pack:

•Take 2 tablespoons of tulsi leaf powder and 1 tablespoon of Sandalwood powder and mix it with some water till you get a semi-thick paste.

•Apply it smoothly and evenly on the skin.

•Leave it to dry for some time at least for 15-20 minutes.

•Wash your face thoroughly with fresh water and pat dry your skin.

•Repeat this twice a week for it helps to do away with skin inflammations while soothing the skin and also adds an instant glow to the skin.

Tulsi Leaf Powder And Milk Whitening Skin Pack:

•Take 2 tablespoons of the organic Tulsi leaf powder and mix it with some milk till you get a thick paste.

•Apply it smoothly and evenly on the face or skin as per requirement.

•Let it dry for some time at least for 20 minutes.

•Wash your face thoroughly with normal water and pat dry your skin.

•Repeat this twice to thrice a week for skin whitening purposes.

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